UZoom Media's Online Marketing Blog

Black Friday-Last minute tips for marketers

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For many companies, black Friday has been on your radar since November 27th of last year. You are fully aware of what needs to be done and you understand the importance of this stressful enjoyable day of madness. This is the perfect holiday to promote your brand as much as possible and turn those many anticipated “window shoppers” into actual customers, finally!

For other companies that usually avoid black Friday like it’s the plague, just a little FYI: this is a very big mistake.

As marketers, this day is no holiday, this day means business. Black Friday can fundamentally make or break your sales quota for the entire year. Americans thrive on deals and wait all year to spend their entire paycheck (yes, I’m serious) on this notable pseudo-holiday. Regardless if you are ready or not, your consumers WILL be talking tweeting (or updating Facebook statuses) about you. With social media on the rise, these cyber conversations can get dirty!

Technology has surely made black Friday more dangerous exciting than ever!!!

Most customers will be constantly updating their Twitter and/or Facebook feed to be fully aware of who is selling what and where. Promoting your brand through these outlets is imperative. Many companies have already offered exclusive shopping sprees before this madness even begins. Other companies have taken the route of sending consumers gift cards or invitations to come shop with them. Social media savvy companies are using foursquare to promote their brand’s awareness in cyberspace. Foursquare gives marketers many opportunities. You can give those that check-in something exclusive, like a better deal. I know some companies that, with a foursquare check-in, will donate to charity. Personally I love this idea. If I am aware that part of my purchase helps those in need, I certainly feel less guilt over buying that $500 television.

Consumers are running wild on this day, take them in and feed them with your brand!