UZoom Media's Online Marketing Blog

As a business owner, manager, or employee, you are forced to make marketing decisions that can either: make your company extremely successful or dig your image into a deep hole. In order to step onto the path towards success, your ideas need to be original, innovative, and creative. One of the first places potential customers go to look for your business is Facebook. Does your company’s Facebook page have a professional feel and offer unique custom tabs? Custom Facebook tabs insure that your visitors land in a branded environment. They also allow you keep your branding image consistent across all digital platforms. The possibilities are endless. Below is a list of different types of Tabs that will drive visitors to push the “like” button and become fans:

• Deal Share: Groupon-like deals for Facebook fans only that can be shared with their friends
• Exclusive: Exclusive content for fans
• Fan Offer: Exclusive coupons or discount codes for fans only
• Sweepstakes: Contests to win fabulous prizes
• Video Channel: Incorporates your YouTube channel directly on your Facebook page
• Photo Showcase: Shows your favorite photos in a large format to showcase them
• First Impression: A branded welcome tab
• Sign Up: Incorporates a lead capture form where fans can sign up for your email list or newsletter
• Show & Sell: Showcases your top sellers and allows fans to purchase them right through your Facebook page
• Donate: Allows fans to donate to your cause right through your page
• Volunteer: Allows fans to volunteer for your event or cause right through your page

Each of these tabs integrates sharing and engages your fans. Driving fans to push the “like” button will optimize your business for future marketing, connect you to potential customers, increase your ROI, and communicate with anyone interested in your business. Creating the perfect custom Facebook tab can be overwhelming. You need to be fully aware of your audience and determine a strategy that will work best. Each tab has its own purpose and should be tailored to suit your brand. If done right, your company will surely reap its rewards. So, are you ready to give your brand that professional image and increase the ROI of your fan page?